La Presse+ : an Interesting Article on Nutricosmetics

article_nutricosmétiques_LaPresseIris Gagnon-Paradis wrote an interesting article on nutricosmetics in ”Pause Beauté” column of June 6, 2013 Edition of La Presse+. She has been granted the privilege of an interview with Julie Radicioni, President of Inovacure, which highlighted the rising demand of nutricosmetics in North America’s market – even if we are clearly behind the mature market of Asia – Asia is the world’s biggest consumer of nutricosmetics, with Japan leading the way. This article exposes the nutricosmetics as the new generation of cosmetics that works internally for external results by nourishing dermis cells with micronutrients that are good for healthy skin and hair growth and that could be taken in capsules, pills, infusions and cocktail – this last one being Inovacure’s first nutricosmetics, the Vitality Cocktail.

Even if they don’t replace a healthy nutrition, these micronutrients are good for your body because they are extracted from food supplements in a laboratory (examples: vitamins, fatty acids and minerals). From there, these nutricosmetics are being considered as a food source and are therefore approved by the Canadian Food Inspection Agency (CFIA), which is the case for Inovacure’s Vitality Cocktail. Its components directly target specific problems such as cellulite, skin aging, fragile nails, and perform a preventive role.

For example, as we get older, our body’s production of collagen slows down, declining by a third in the fifties, leading to aging signs. Considering that collagen represents more than 30% of the protein in the human body, making it the most common protein in the human body – found in the Vitality Cocktail, this component stimulates the role of skin’s cells that optimize the renewal of collagen.

To learn more about this subject, we invite you to read the complete version of this article of La Presse+ at this link (in French only).